Broad range of services gets us preferred supplier status

Who did we help?

Part of Ipsos, the world’s third largest market research company, Ipsos Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide.

Its core products Shopper Count, Shopper Interact and Shopper Engage scientifically measure all aspects of a shopper experience from store entry to exit. It supplies national and international retailers with essential business metrics to drive accountability and performance improvement.

Where and when?

Padua Communications began working with Ipsos Retail Performance in May 2011 and worked initially on several different bespoke projects. Since the start of 2012, the company has been retained on a monthly basis.

Why did they need us?

Synovate Retail Performance (as the company was formerly known) was recently acquired by Ipsos and consequently underwent a fairly dramatic amount of change within a short period of time. Padua Communications was brought in to provide assistance in a variety of ways, including updating much of the marketing and sales materials.

What did we do?

Padua Communications has provided Ipsos Retail Performance with a range of support activities. These initially were on a project-by-project basis and have included exhibition research, media outreach, media training and the redrafting of copy for the company’s sales toolkit materials. We have also reworked a number of white papers and case studies and originated several from scratch. We are also responsible for the creation and implementation of the company’s social media strategy for both its corporate brand and its ‘Retail Mad’ character that is the voice of the consumer and consequently have provided training updates for the sales support staff.

We also conducted a series of interviews with shoppers in a UK high street as part of an Ipsos Retail Performance campaign to illustrate consumers’ varied attitudes to mobile retailing.

What was the result?

In a relatively short space of time, Ipsos Retail Performance has clarified its positioning and messaging and has a range of marketing support materials that have a consistent tone of voice and are all up to date. These materials have also been used in media outreach work and have obtained significant coverage for the company.

Having been impressed by Padua Communication’s continued support in PR, media training and social media the company has been selected as one of Ipsos Retail Performance’s preferred comms suppliers.