World-leading retail specialist, The Creative Engine, has been working with Padua Communications for the past three years.
Managing Director Andy Candler explains how the partnership has increased both exposure and revenue.
Like all the best relationships, we found Padua Communications through a recommendation – and it was obvious from our first meeting that Nicky and her team were the perfect fit. Padua Communications was clearly very professional but, at the same time, relaxed and vibrant. You couldn’t hope for a better mix.
We were approaching our 30th anniversary and starting to get a lot of inquiries from the media. Having not really handled the press before, talking to them was intimidating. We needed someone who could make sure that our message was clear, and that what we said – and what we meant – made it to the page or screen. We could never have known that our partnership would quickly become far more than that.
Letting the cat out of the bag
We have always prided ourselves on being the best-kept secret in retail, but Padua Communications showed us the benefit of shouting a little bit louder and putting some original content on our own site. We have had a web presence since the early 1990s, which in almost 28 years had generated just five enquiries.
That all changed when Padua Communications helped us launch our own blog, and its team of experienced writers set about producing relevant, targeted content. In just two years, it brought us twenty leads, two of which resulted in contracts worth more than £200,000.
This has now become the first point of contact for many of our potential customers, who find us through one of our feeds, or the guest content that Padua Communications helps us produce for magazines or LinkedIn.
I have even had the occasional meeting where clients have mentioned something they learned from the blog. It has been a great way to demonstrate our in-house expertise before we even start work on a project.
Being able to hand over press enquiries to an external agency has given us an extra professional edge. Being able to develop our marketing and promotion properly is paying off.
What Padua Communications has done is expand our outreach and make us more visible, without increasing our workload. It has also helped us identify what kind of marketing will deliver the best return, while steering us away from anything that, through years of experience, Nicky and her team know is a waste of time.
To find out how the content and PR experts at Padua Communications can help put your brand in front of the eyes that matter, call the team today on 0203 282 7570 or email [email protected]. We always have time to talk.