Bite-sized training sessions to help businesses make the move online due to the Coronavirus pandemic have been created by award-winning content marketing and PR agency Padua Communications.
Aimed at retailers and businesses that have traditionally done their marketing face-to-face, the training is delivered online by Nicky Rudd, Padua Communications’ managing director.
The training varies in length from an hour to three hours and courses include sessions such as:
- Content for social media
- Growing your business through content
- Moving and marketing your business online
- Content planning
- Dealing with the media
- Crisis communications
Help now and in the future
The training sessions are packed full of advice, can be booked at various times to suit the attendee and will be delivered in one-to-one sessions or in small groups by request. More details can be found here.
Nicky Rudd says: “In light of the Government’s most recent update, there is still a lot of uncertainty about how and when things will open up. We wanted to deliver a range of solutions that can help businesses both right now and as they adapt in the coming months.
“The training is relaxed and interactive. Our aim is that anyone who takes up a session can put in place what they have learnt immediately. We are focusing on short-term, quick results rather than lengthy, theory-based training. Business owners need to make changes fast in the current climate, so we are also including a follow up session with every attendee to make sure they are well on the road to success and putting what they have learnt into practice.”
Over the past decade, Padua Communications has trained lots of business owners and managers on marketing their business online, in one-to-ones and in groups for organisations such as:
- The Institute of Directors
- The Chartered Institute of Marketing
- Hampshire and Surrey Chambers of Commerce
- Independent decorator’s merchant Brewers
- Retail intelligence provider Ipsos Retail Performance
- Marine engineering giant James Fisher
- Accountants Roffe Swayne and Gordons LLP
Nicky continues: “We are delivering our training using Zoom and have chosen topics that we think more traditional businesses would find useful in these difficult times, at various costs and durations to suit different timeframes and budgets.”
Build an online shop
Padua Communications has also developed a range of starter shops for businesses that need to get an online retail presence. Within two weeks, businesses can have a secure, hosted website with an online shop ready for business.
There are a range of flexible pricing options that will suit businesses who have been forced to close in the lockdown.