look_it_upAs I was writing a blog post last week, it dawned on me whether I should be using ‘toward’ or ‘towards’ in the copy? I thought it might useful to clarify on our blog. Both are correct and interchangeable in copywriting as they both mean the same thing. Over here in Blighty, we probably use ‘towards’ more whereas over the pond in the States, they use drop the ‘s’. As with all copy, think about your audience and use the version that would suit them best.

Hope that helps!