Sparkler20: Padua Communications’ autumn offer to set you up for 2027

For October and November only, you can get 20% off our Duo and Quattro monthly services with the code Sparkler20. That means Duo for £280+VAT, Quattro for £560+VAT or both together for £840+VAT, a saving of over £200.

Whether you want a Chartered Marketer to help shape your 2027 plans, a second pair of eyes on your in-house content or both, our Autumn Sparkler offer is designed to help SMEs start the new year with a plan that’s ready to go.

Why autumn is the time to plan for 2027

For many SMEs, the autumn months are when next year’s budget starts to take shape. Marketing is often one of the first lines to be questioned, not because it doesn’t work but because its value can be harder to put a number on than sales or operations.

The businesses that start January with momentum are usually the ones that did the thinking in October and November. They have looked back honestly at what worked this year, decided where their budget will work hardest and lined up the content they need before the Christmas slowdown.

Leave it until the new year and planning tends to happen in a rush, squeezed in alongside everything else. Getting it done now means you can hit the ground running. We’ve shared more on this in our recent post on making the case for comms spend in your 2027 planning.

Duo: sort your marketing strategy with a Chartered Marketer

Duo gives you regular time with our MD Nicky Rudd, a Chartered Marketer, to work through your marketing strategy.

We work as a critical friend and sounding board, which makes it ideal for business owners and managers who don’t need a full-time senior marketer but do want someone experienced to test their thinking against. This autumn, we can use Duo to help you:

• review what has delivered results this year and what hasn’t
• connect your marketing activity to the outcomes your business cares about, such as leads, sales, better brand awareness or recruitment
• check that social media is part of a wider strategy rather than standing in for one
• build a realistic 2027 plan and budget you can confidently use if you are looking at costs or put in front of whoever signs it off

Duo is usually £350+VAT per month. With the code Sparkler20 it’s £280+VAT. And it can be used as a one-off session.

Quattro: make your content work harder, including for AI search

Quattro is for businesses that create content in house and want a second pair of eyes on it. Nobody knows your business better than your own team but being that close to something makes it hard to spot what’s unclear, what’s missing or what’s buried too far down the page.

It’s also a smart way to get your content ready for GEO, or generative engine optimisation. More people now ask tools such as ChatGPT, Perplexity, Gemini and Copilot for answers instead of searching Google. These tools don’t return a list of links. They build an answer from passages pulled from a handful of sources, so your content now needs to be structured for both human readers and AI to use.

You don’t need to start from scratch. Your best-performing existing content is often the quickest win. Through Quattro this autumn, we’ll take 2-3 of your long-form pieces and update them so they:

• answer the reader’s question clearly and early
• are organised into clear, self-contained sections
• back up claims with facts and sources
• are refreshed and visibly up to date

Find out more in our post on blogging in the age of GEO, or join our Link & Learn session on GEO on 13 October from 12-1pm.

Quattro is usually £700+VAT per month. With the code Sparkler20 it’s £560+VAT.

Burst into 2027 by doing both

Duo and Quattro work best together. Duo gets your strategy sorted, so you know who you’re talking to, what you need to say and where your budget will work hardest. Quattro makes sure your content is ready to deliver on that plan, for your readers and for AI search.

Book both with Sparkler20 and you’ll pay £840+VAT instead of £1,050+VAT, a saving of over £200.

Nicky Rudd, MD of Padua Communications, says: “Every autumn we have the same conversation with business owners. They know they need to plan for the new year, but the day job keeps getting in the way and then suddenly it’s January. Sparkler20 is our way of making it easier to take that step now. With Duo, you get a Chartered Marketer in your corner to help you build a plan you can believe in. With Quattro, you make sure the content you’ve already invested in is working as hard as it can, including in AI search, which is changing how people find businesses faster than many SMEs realise. Do both and you go into 2027 with a clear direction and content that’s ready to back it up.”

How to book

The Sparkler20 offer is available on Duo and Quattro services booked in October and November 2026. Just quote the code Sparkler20 when you get in touch.

Email us at hello@paduacommunications.com or call 0203 282 7570 to book or to have a chat about which option suits your business best. You can also see our full range of SME support packages.