Padua Communications has started working on a PR and thought leadership campaign for SmartLabs, a leading provider of software solutions that drive multi screen, multi network platforms for the IPTV / OTT sector.
Julie Cumberland, Head of Marketing at SmartLabs, says: “SmartLabs is delighted to be partnering with Padua Communications to deliver this thought leadership programme.
“We are already seeing early results in our industry and it is great to extend our team with communication specialists who really understand our technology and have integrated well with our senior team.”
The industry is moving from traditional modes of broadcasting, such as cable or satellite TV, towards internet-based streaming. Technological developments have led to an increasing number of subscribers for IPTV, with a growing need for high-definition channels and video on demand. Subscription numbers are increasing, with adoption of OTT (Over-The-Top) solutions such as Netflix and Amazon Prime Video.
Growing the brand
Nicky Rudd, Managing Director at Padua Communications, says: “It is great working with an industry that is so fast-moving, with companies embracing radical change. It is even better to be working with a brand that has grown organically – one that is an expert in its space that needs some help building its profile. We have developed an exciting content plan and are already sourcing a number of opportunities to position SmartLabs and its expertise.”
SmartLabs’ solutions deliver content services to over six million subscribers around the globe on multiple devices, from set-top boxes to mobile phones. Its client base includes O2, Rostelecom, Baltcom, Primetel and OptiTV, to name a few. SmartLabs partners with IPTV market leaders including Apple, Microsoft, Google, Samsung and LG.
With offices in Berlin, London, Moscow and St Petersburg, it has over 12 years of experience creating innovative solutions for the interactive TV market.