Should you show prices on your website?

By Nicky Rudd
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Retainers projectsHow confident are you in your pricing, or is it something you dread talking about when meeting a potential customer? Do you even have your pricing on your website? How clear is it for customers to see what they are getting for their money?

When I first set up Padua Communications, people had a lot of general advice about getting the correct pricing for my business, but not so much on whether it made sense to put a price list on your website. Behind the scenes at Padua Communications, the discussion has come up again as we are in the process of planning and designing a new website. Again, we have decided not to have a pricing page for these reasons:

  1. We don’t have a set price list and we cost up each job before we work on it. A ‘one price fits all’ approach doesn’t really work for our business as we offer bespoke solutions to our different clients’ needs.
  2. Quite often we get asked to provide a quote for one service, but after a discussion about the problem the client is trying to solve, what is needed turns out to be very different from that first request – and in most cases, a lot more affordable!
  3. Because of my experience in the previous agencies I worked at before setting up Padua Communications, we have a very flexible approach to pricing, retainers and expenses. When we price up a job, we usually give at least three different options to suit different budgets and timings. This is very different from the traditional agency approach, where as a client, you are tied in for a minimum spend and minimum time period – whether you are getting results or not. Setting up in a recession, I didn’t think this was a very good idea so we decided to offer something different, which has worked well for clients from large corporates to start-ups over the past 7 years.

If your business offers a bespoke service like ours, it may confuse potential customers to see a pricing page. If you are selling standardised products or services, then a pricing page may actually help to encourage potential customers to talk to you. When they do, they are more likely to be a hot prospect as they will have an idea of the sort of budgets involved.

Are you looking for some support with content marketing, PR or digital marketing in 2017? If so, why not have a chat with us and see how we might be able to help – without breaking the bank. Email or give us a call on 0203 282 7570. And don’t forget to look out for our advice on our blog and at events like this one.

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