UK marketers are using more content marketing tactics, and 66% say they expect to increase their content marketing budgets in the next 12 months. But what works best? How do you get started, manage implementation and measure success?

Padua Communications is running a morning session, together with the Chartered Institute of Marketing and Hampshire Chamber of Commerce, that will help you get your content marketing strategy in order. It will challenge you to think differently about your customers and existing practices. Come and meet Nicky Rudd, MD of Padua Communications and Julie Cumberland from Firecracker Marketing who will be sharing their experiences and offering tips to create better content that increases leads.

It is an early start so as not to take too much time out of your working day, with registration and networking from 8am followed by two powerful presentations from experienced marketing and communications professionals – packed with helpful tips. Following this we will have a Q&A session and finish off with some more networking.

About the event – where and when

The event is being held on the 3rd of March (8-11am) at:

Norton Park Hotel
Sutton Scotney
SO21 3NB

Registration is from 08.00; the event starts at 08.30 and finishes at 11:00. You can book your place on the CIM website.

Prices are:

  • CIM/ Hampshire Chamber Member: £25 (if you are a member of Hampshire Chamber, please ring 01628 427 340 and book the event quoting HCC0317)
  • CIM Studying member: £20
  • Student: £0
  • Non-member: £30

If you are collecting points for your CPD, attending this event will get you 2.5 hours under the Strategy CPD category.

About the speakers

Julie Cumberland, Firecracker Marketing

Julie CumberlandJulie has been a technology marketing professional for over 30 years. She was also a partner in an award winning corporate brand agency and has run training workshops for creative businesses for the DBA.

Working with some of the world’s leading innovators in software and hardware, Julie has been a driving force for customer-centric marketing plans, which have generated millions of dollars in revenue opportunity.  For the last 8 years, Julie has worked as an interim marketing director on a broad range of assignments for business in transformation.

Nicky Rudd, Padua Communications

Nicky RuddNicky Rudd is a communications consultant with 20 years’ experience and MD of award-winning consultancy Padua Communications. She regularly speaks about business communications, content marketing, and PR.

Nicky has lots of experience producing results-driven campaigns with both consumer and business to business clients. She has worked with many clients in a wide range of markets providing strategic advice on messaging, dealing with the media, content and campaign planning. She has also been a BBC journalist, producer and radio presenter.

We hope you can join us but if you can’t make the event and have some questions that you want to ask our speakers, email or tweet @nickyrudd01 using the hashtag #acecontent.