NFBP Marketing Masterclass – Measuring what matters

Measuring What Matters: Analytics and ROI cuts through the noise to focus on the numbers that actually count. This event helps you understand which metrics genuinely drive business results, using Google Analytics, social media insights and other simple tools to track marketing effectiveness without getting lost in spreadsheets. You’ll learn to move beyond vanity metrics like likes and follows, and instead get to grips with the customer journey and conversion optimisation. Whether you’re new to analytics or want to sharpen your approach, you’ll leave with a clearer view of what’s working and where to focus your efforts next.