Getting Media Coverage
Getting media coverage is a great way to raise your profile but what is a media strategy and what do you need to do before talking to the press? This session will cover the basics you need to know and will challenge you to consider whether your ‘stories’ will get you the headlines that you want.
You’ll learn that:
- Media lead times are not what you expect
- There is a better time to talk to a journalist
- Your business is never too small or niche to get media coverage
This one-hour session will be packed full of top-notch advice, practical examples and info to get you media- ready!
About Nicky Rudd
Nicky Rudd is at the managing director of Padua Communications. She is a fellow at the Chartered Institute of Marketing (CIM) and a communications consultant with over 20 years of agency experience. Padua Communications is an agency that she founded in 2009, offering content, marketing, PR and events support.
With a background in technology PR and experience of working in consumer and B2B, Nicky has stacks of experience of working with clients in a wide range of markets creating PR and content campaigns. Some recent successes include blog content winning over £200,000 in new business for one client and increasing website visits by 500% for another. Nicky has worked in TV and radio production at The Media Trust and BBC Radio Northampton, where she also presented. Prior to that, she started her career as a secondary school English and Media Studies teacher.
A member of the PRCA, Nicky is a regular facilitator and speaker on business communications, marketing and PR.
Nicky drinks an inordinate amount of tea and was very nearly the voice of the speaking clock.