Blogging is one of the easiest ways to keep your website up-to-date and in front of Google’s nose, as well as informing your customers about your company, products and services. But what makes a good blog? And what are the key things you need to be aware of when creating content? Join us for a 3-hour workshop where we will cover everything you need to know about blogging.

What you will learn

  • Why content matters
  • Choosing words that work
  • How to identify your audience and content that will appeal to them
  • How to create a content road map
  • Ways of amplifying your content on social media platforms
  • How to reuse content in other marketing activities
  • How to write compelling content for the web
  • Writing for SEO
  • Content tone of voice and policies
  • How to turn content creation into a habit
  • Developing attention-grabbing headings
  • Calls to Action

Why you should attend this workshop

  • Jargon-free morning workshop packed with great advice from industry experts
  • Small groups which allow us to focus on your specific business needs and objectives
  • Relaxed interactive environment